PEPCity 2016: A Visual Identity Triumph

PepsiCo's Award-Winning Design Celebrates Football's Dynamic Energy

The unique properties of PEPCity 2016 lie in its bold, diagonally-sliced type and dimensional gold coloring, all of which work together to celebrate the dynamic energy and excitement that fans bring to the two biggest football events in the world. Key PepsiCo brands were also added to the PepCity logo lock-up for the Champions League Final. The result is a contemporary and elevated mark that lends voice to the unique character of the PepCity experience.

This design is not just a visual treat, but it also carries a significant weight of recognition. PEPCity 2016 was awarded the Golden A' Graphics, Illustration and Visual Communication Design Award in 2017. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

PEPCity 2016 is a testament to the power of design in shaping the perception of an event. It is a design that not only captures the spirit of the event it represents but also enhances it. It is a design that has set a new benchmark in the field of visual identity.

With PEPCity 2016, PepsiCo Design & Innovation has demonstrated how design can be used as a powerful tool to create a unique and memorable experience for the audience. It is a shining example of how design can go beyond aesthetics and function to create a deeper connection with the audience.

In conclusion, PEPCity 2016 is a design triumph that showcases the power of visual identity in creating memorable experiences. It is a design that has not only won awards but also won the hearts of football fans around the world. It is a design that truly embodies the spirit of football - dynamic, exciting, and unforgettable.